That's the latest buzz word. It means your "Point-of-View."
Someone asked me recently, "Your views . Do viewers value your valued views when viewed, in the same vein, as you would view them?"
This is what I had to say -
Two important pointers here.
The viewer's point of VIEW - and this to my mind encompasses the external frames of reference. Their surrounding environment, personal experience, societal influences and so on.
The other is the viewer's set of VALUES - and this provides the internal impetus and inclination (favourable or otherwise) towards the presented view.
The heart of the matter should be that while all or most would welcome the views that are in sync with one's own, we need to also value those that vary and use them in accordance with our driving forces.
That in a nutshell is my bird's eye view ;)